A bot to make getting life insurance painless.
Mass Mutual-owned Haven Life is a disrupter in the life insurance industry. That’s why they partnered with Black Ops to develop their customer acquisition bot. We identified the correct conversational design and frameworks for a quote-driven experience, resulting in an improvement in their social customer acquisition process, more quotes delivered, and most importantly — happier customers.
Strategy Conversation Design Development Media Buying & Reporting
When using their existing targeting and audience profiles, paired with creative ads that continued the conversation to the bot destination without missing a beat, the results were extraordinary.
Lower customer acquisition price
Texting with your dog is a dream come true
A paw-fect storytelling bot for dog people. Black Ops built and deployed an SMS bot for Barkbox as a surprise and delight treat for their monthly subscribers. This fun adventure went viral!
100K+ Messages in the first week