Introducing a new demographic to the world of bots
Healthcare Open Enrollment is like the Super Bowl for insurance companies. This year, Humana wanted to take a different approach to engaging with their 65+ target customers who are typically overwhelmed with ads on social, tv and web during this time. We identified the correct conversational design and frameworks to educate the user and not overload the call center, while staying HIPPA compliant with no PII, and created an engaging, educational bot that works — and the audience loved it.
Strategy Conversation Design Development
When using their existing targeting and audience profiles with a new form of engagement and advertising for the user, the risk with this audience was well worth it.
Demographic 65+ 3.5K Messages sent within the first week 61.7% Goal completion rate
A bot to make getting life insurance painless.
Mass Mutual-owned Haven Life is a disrupter in the life insurance industry. That’s why they partnered with Black Ops to develop their customer acquisition bot. We identified the correct conversational design and frameworks for a quote-driven experience, resulting in an improvement in their social customer acquisition process, more quotes delivered, and most importantly — happier customers.
Strategy Conversation Design Development Media Buying & Reporting
When using their existing targeting and audience profiles, paired with creative ads that continued the conversation to the bot destination without missing a beat, the results were extraordinary.
Lower customer acquisition price
Texting with your dog is a dream come true
A paw-fect storytelling bot for dog people. Black Ops built and deployed an SMS bot for Barkbox as a surprise and delight treat for their monthly subscribers. This fun adventure went viral!
100K+ Messages in the first week