Haven Life

Mass Mutual Owned Haven Life is a disrupter in the life insurance industry. That’s why they partnered with Black Ops to develop their customer acquisition bot. We worked to identify the correct conversational frameworks to ensure a successful go-to-market strategy, equating to an improvement in their social customer acquisition process and more importantly — happier customers.

Goals

✔️ Deliver Quotes - Customers quickly run through a series of questions using rich native messenger features to see if the user qualifies for Haven Life Insurance.

💸 Paid Customer Acquisition - Haven Life acquires its customers based on geographic, demographic and behavioral targeted ads. By partnering with Black Ops, instead of directing users to their website to qualify for Life Insurance, they are directed to the native Facebook Messenger. Additionally, the conversation is dynamically tailored toward the users and the ad they clicked on.

☺️ Re-Engagement - Send push broadcasts to re-engage customers who have dropped off during the quoting process.

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